Design Process

DATA SKETCHINGUsing data visualization frameworks like LATCH (Location, Alphabetical, Time, Category, Hierarchy), I iterated numerous sketches to categorize and visualize the data effectively. Geometric shapes were used as data markers to visually differentiate various data points to make the datasets both intuitive and engaging–taking inspiration from artists like Giorgia Lupi and Federica Fragapane.

I realized that a single-graph approach might feel overwhelming or cluttered for the average viewer, so I opted to create a series of individual graphs, each focusing on a specific area of interest with its own scale, visual legend, and data points. This approach ensured clarity and allowed viewers to engage with the information more effectively.

DIGITAL RENDERINGUsing Adobe Illustrator as my primary design tool, I explored various design possibilities, adjusting scales, visual legends, data points, and its interaction with type to ensure clarity and accuracy. Through trial and error, I refined the visualizations, remaining consistent with the original sketches, while balancing aesthetic appeal with functional communication.

VISUAL DIRECTIONThe visual direction prioritized clean typography, an earth-inspired colour palette, and a modular layout to balance data density with readability across all poster variants. This minimalist, modern aesthetic reflected the seriousness of the topic while maintaining accessibility.

CONTACTdesign@jasminetidd.com
@j4s9ine

LAST UPDATEDApril 2025

OFFICEPlanet Earth (Toronto)