Final Product
To enhance readability and engagement, I utilized a contrasting typographic system of serif and sans-serif typefaces to support the data-heavy content. The serif typefaces added elegance and emphasis to the text, while the sans-serif typefaces ensured visual clarity for subheaders and labels.
DELIVERABLES
The final design delivered:
- Posters: Multi-platform visualizations tailored for digital and print media, employing a consistent layout–title, visualization, and legend.
- Social Media Content: Instagram (@arc_trn) posts designed to educate and engage audiences, redirect viewers to their website.
- Web-Formatted Designs: Visuals optimized for screen sizes for ARCTRN’s website (arctrn.com), complemented by supplementary information.
INSTAGRAM POSTS The Instagram deliverables were divided into three posts, each consisting of 6-9 graphics and a cover image. The information is presented in a sequential, format, starting by introducing climate migration and concluding with insights specific to Canada and future projections.
POSTERS
- A poster that compares the top 20 countries by highest and lowest Gross National Income (GNI) per capita, highlighting the total population, poverty line headcounts, climate-driven displacement, climate-related disasters, and CO2 emissions.
- The dataset is reorganized in an array layout, ranking countries
from the highest to the lowest GNI. The same legend is used,
but it presents the information differently, offering a new perspective
on the data.
- This poster features a map of Canada highlighting predicted
climate-driven migration hotspots based on historical climate
events. The map identifies probable relocation areas influenced
by economic and infrastructural factors.
- This map offers a global perspective on climate migration by displaying projected numbers of climate migrants by 2050 for each region based on three predictive models. It also includes data on CO2 emissions for each region, emphasizing the relationship between climate migration and carbon output.
OUTCOMESThis user-centered approach ensured the visualizations resonated with Pivot's diverse audience and extended their reach when shared on LinkedIn, engaging over 2,000 followers. The data-driven graphs transformed the complex topic of climate migration into an educational, digital experience, effectively raising awareness of the urgency surrounding climate displacement.