Bridging the Gap
THE SOLUTIONThe project’s solution consists of three key components: the establishment of an organizational body, the development of a conceptual website prototype, and an accompanying awareness campaign. BSTO is a Toronto-based non-governmental organization dedicated to bridging the gap between residents in underserved communities and policymakers. It drives mobility advocacy by connecting residents with the tools, resources, and support they need to help create change.
VISUAL IDENTITY
Creating a cohesive visual identity system for BSTO was essential in supporting its’ ethos of accessibility. It was crucial to remove distractions that could impact the user experience, therefore the interface is fairly minimal, making information easier to navigate and understand. The modern, brutalist-inspired aesthetic reinforces clarity and professionalism, enabling users to access reports, advocacy tools, and resources effortlessly.