Ventura

Redefining outdoor apparel for urban and contemporary wear.

Ventura Equipment is a luxury outdoor apparel and equipment brand designed for the modern adventurer. Offering contemporary, high-performance gear, Ventura ensures that both form and function remain uncompromised from the city streets to the backcountry. This brand identity concept was developed to stand out in a competitive market, going beyond aesthetics, to prioritize innovation, functionality, and elevated style. Embodying a spirit of modernity, Ventura’s visual identity reflects this ethos, resonating with explorers who seek practicality without sacrificing aesthetics.

Details

TEAMIndividual

FOCUSBrand Identity
Creative Direction

TIMELINESept–Dec 2023

Bridging Performance
and Style

The outdoor apparel and gear market has traditionally prioritized functionality, emphasizing technical performance and durability to meet the demands of rugged environments. This focus often comes at the expense of modern, fashion-forward aesthetics, leaving a significant gap for urban wearers who seek versatility in their clothing. Many existing brands fail to position themselves amongst a contemporary demographic, creating a missed opportunity to serve a growing audience of active, design-conscious individuals who value innovation, sustainability, and style. Ventura was created to bridge this gap, redefining outdoor apparel by merging high-performance functionality with fashion-forward sensibility.

Extensive market research on industry leaders such as Arc'teryx Veilance, Patagonia, Nike ACG, and The North Face revealed many opportunities for Ventura. I wanted to integrate performance and style within a bold, contemporary visual identity. Unlike utilitarian brands, Ventura appeals to modern adventurers by offering a lifestyle-based narrative that resonates beyond technical performance.

Elevating Outdoor Style

Ventura’s identity focuses on inspiring exploration and self-expression. Rooted in a minimalist and contemporary aesthetic, Ventura incorporates sleek typography, a nature-inspired colour palette, and authentic photography. This approach highlights the brand’s unique balance between outdoor performance and refined elegance, while emphasizing a message of connection with community, nature, and self. Ventura connects with a new generation of consumers who value innovation, and style, ensuring that the brand remains distinct within an increasingly crowded market.

Designed for Exploration

Ventura’s identity comes to life through thoughtful application across digital and physical touchpoints, fusing both the urban and natural worlds together. The packaging is deliberately minimal, void of colour or graphics, allowing the products to reinforce the brand’s refined, luxe experience. Advertising leans heavily on photography, capturing Ventura’s adventurous spirit while maintaining a sense of simplicity through a black-and-white palette.

CONTACTjasmine.tidd@gmail.com
@j4s9ine

LAST UPDATEDFebruary 2025

OFFICEPlanet Earth (Toronto)