This typographic poster series is a tribute to Zaha Hadid, the visionary Iraqi architect known as the "Queen of the Curve." Her work defied convention, transforming structures into sculptural art forms that reimagined the possibilities of space and gravity. Inspired by Hadid’s architectural language, this poster series uses typography through movement and distortion to mirror the balance between structure and fluidity.
Iconic works such as the Heydar Aliyev Centre (2012), the Guangzhou Opera House (2010), and the Phaeno Science Center (2005) became key references in studying her mastery of spatial composition. Beyond her buildings, Hadid’s creative philosophy, rooted in abstraction and futurism, influenced the body copy used in each poster, treating type as visual texture. By analyzing her work through both visual and conceptual lenses, I wanted to find a way to translate her architectural language into an expressive typographic series.
into Type
The result is a visually immersive series that captures Hadid’s essence, where typography mirrors the movement and depth of her built environments. Beyond this posthumous tribute, these posters serve as a conceptual foundation for a potential exhibition I intend to explore in the future, celebrating Hadid’s lasting impact on both architecture and design.